Social media is dramatically impacting the banking industry. With over 2 billion people using social media around the world, banks can now engage with customers through social media. Twitter being the 3rd most popular social networking site, one can gain followers for business, generate a positive image of the brands and create a personal connection with customers. Twitter promotes two-way communication, enabling bankers to push their offerings and at the same time receiving feedbacks and suggestions from the customers.
IDBI's Twitter banking application enables Twitter user to access banking services through IDBI's official Twitter handle using direct messages. To get started, user needs to follow IDBI Bank on Twitter and perform a onetime registration process. Once a user completes the registration process successfully they can perform both financial and non-financial banking transactions.