- Customer value management (CVM) is about managing each customer relationship with the goal of achieving maximum lifetime profit from the entire customer base.
- Customer value management enables companies to take full advantage of the economics of loyalty by increasing retention, reducing risk, and amortizing acquisition costs over a longer and more profitable period of engagement.
- i-CVM is a user friendly web based distributed application that captures information about customers and prospects.
- i-CVM can be integrated with existing enterprise applications, more specifically to Core Banking System (CBS), to source required customer focused information.
- i-CVM focuses on value management. In the “acquire, retain, grow” triad, iCVM focuses on “retain, grow” links to maximize value and strengthen the customer relationship.
Benefits
- The solution enables customer relationship managers to understand the profiles of their customers to offer tailor-made context specific services.
- Offers enormous scope for up-selling and cross-selling other products and services.
- Built on Enterprise Java. Provides flexibility to choose deployment environment. Eliminates or reduces lock-in to any vendor. Can operate on a wide range of operating systems, application/web servers, and database systems.
- Leverages existing infrastructure. Lowers Total Cost of Ownership (TCO).
- Off the shelf solution with quick launch capability. Rapid return on investment.
- User friendly screens. Reduced training cost. Easy on-boarding for new users.
- IDBI Intech Limited has process excellence to rollout iCVM across many branches in short time span. This saves the cost of deployment and improves overall execution efficiency.
|
|
|
|